A Dozen Kitchens Under One Brand

With a dozen locations across Michigan, Guido's needed each store to promote its own offers, hours and events without the brand fragmenting into twelve different-looking websites.

PISTn gives Guido's a multi-location system with a customizable local site per store, sitting under a rebuilt brand landing page designed around the menu — crust styles, a location finder and online ordering above the fold — rather than a generic restaurant template. Corporate holds the brand; each store controls its own local content.

All twelve locations publish under one consistent brand while each store runs its own specials and events, and online ordering and customer engagement have grown across the group.