A Dozen Kitchens Under One Brand

• A menu-first brand page. Crust styles, a location finder and online ordering above the fold, instead of a generic restaurant template.
• A local site for every store. Each kitchen runs its own specials, hours and events.
• Brand control at corporate. The look and the menu presentation stay consistent across all twelve.

People visiting a pizza brand's website want three things: what is on the menu, where the nearest store is, and how to order. Putting all three above the fold means a hungry visitor is never more than a tap from an order. A generic template that opens with an about-us story makes them scroll for it.

In Guido's own words, PISTn is responsible for basically their entire online presence, and handles their print and online marketing as well.

For a multi-location restaurant, consistency is the brand and the local store is the reason to visit. Let corporate own the look and the menu, and let each store promote its own nights, specials and events.