Seven Small Towns, Seven Local Sites

Charlie's Fast Lube runs seven quick-lube locations across Missouri and southern Illinois — small towns far enough apart that each one is its own market. A single site could not rank in seven places at once, and seven separate sites would have meant seven things to keep current.

PISTn runs Charlie's as an integrated site: a branded parent with a full local site for Jackson, Sparta, Poplar Bluff, Sikeston, Perryville, Anna and Dexter. Each town gets its own address, hours and offers; the brand, navigation and coupon system are shared.

The platform now holds 100,348 customer records for Charlie's and has issued 64,775 coupons — the largest customer base and coupon volume of any multi-location client on the integrated build.