Two Seattle Shops, One Brand

Budd & Co runs two Seattle shops under one brand. Each needed to rank and convert in its own neighborhood, but running two disconnected websites meant every price change, holiday hour and new service had to be entered twice — and the two sites drifted apart every time someone forgot.

PISTn moved Budd & Co onto an integrated site: one branded parent site with a full location site beneath it for the Rainier and MLK shops. Design, navigation and online booking are shared from the parent, while each location controls its own hours, staff, services and offers.

Both shops now publish under one brand with individually addressable local pages. The site carries 4,877 customer records and has issued 5,007 coupons, and a change to shared content reaches both locations at once.