10,000 Customer Records, Put to Work

Apex Car Care Center in Fort Wayne had built a large repeat customer base over years of trading, but no systematic way to reach it. Retention ran on memory and goodwill rather than on any schedule.

PISTn put Apex on the modern dealer template with the full CRM behind it: every customer and vehicle on file, service reminders and thank-you messages going out automatically, and coupons that can be issued to the whole list at once.

Apex now manages 10,344 customer records and has issued 10,894 coupons through the platform, with 609 appointments booked online in the last twelve months.

• The full CRM. Every customer and every vehicle on file, in one place the shop can market from.
• Automatic service reminders. Customers hear when service is due, without anyone at the counter working through a list.
• Thank-you messages. Sent after each visit, automatically.
• Coupons to the whole list. An offer can go to every customer at once, not just the ones who happen to visit the website.
• Online booking. On the modern dealer template, so a reminder can end in a booking.

Before, retention ran on memory and goodwill. Now it runs on the calendar: when a customer's service comes due, the reminder goes out whether or not anyone at the shop remembers. Years of trading had given Apex exactly the kind of customer base that pays off when it is contacted regularly, and 10,344 customers is far too many to keep in touch with by hand.

Apex has issued 10,894 coupons through the platform, more than one for every customer on file, and took 609 online appointments in the twelve months to August 2026.

The customers most likely to come back are the ones you already have. If they are sitting in a point-of-sale system nobody markets from, the first win is simply reaching them on a schedule.