What to include in your auto shop blog

July 30, 2015

Posted By: Scotty Spielman

Maintaining a blog is one of the best things you can do for your business. Blogs are easy to create and maintain and relatively inexpensive—with sites like WordPress or Blogger, you can get started for free—and they will help you reach new customers through improved search engine rankings and general word of mouth. The concept... Read More

How to build relationships and retain customers

June 27, 2015

Posted By: Scotty Spielman

Attracting customers is only half the battle. Once you win them over, you have to keep them and that isn’t easy. With a little perseverance and some proactive thinking, you can keep your customers by reminding them what brought them through your doors to begin with—superior customer service. Before we get to some tips about... Read More

Why is text marketing so important?

May 30, 2015

Posted By: Scotty Spielman

Short message service (SMS) or text message marketing has advantages over other types of direct marketing. It’s fast, it’s cheap and it’s effective. It also encourages interaction between your brand and your consumers and, for that reason alone, it’s increasing in popularity. There are about 4.55 billion people worldwide that regularly use mobile phones, and... Read More

Ten rules for email marketing campaigns

May 12, 2015

Posted By: Scotty Spielman

Email marketing remains one of the best ways to get your message across to your customers. Your email messages are one thing you still have complete control over—not only the content, but who gets to see them. You don’t have to worry about some new twitch in the Facebook algorithm or getting lost in a... Read More

How to handle negative reviews

May 12, 2015

Posted By: Scotty Spielman

Try as you might, you just can’t please all of the people all of the time. No matter what type of business you own or operate or what service you provide, chances are you’ll rub someone the wrong way or fail to meet his or her expectations and have a dissatisfied customer to deal with.... Read More