SEO hits and myths

March 02, 2018

Posted By: Scotty Spielman

If you’re relying on Search Engine Optimization (SEO) to draw customers to your business web site, chances are you’re using outdated information. The SEO world is constantly changing, for one thing, and it’s difficult for even experts in the field to keep up with it. Also, if you’re continuing to avoid putting money into your... Read More

Stop searching: Google Adwords is your best bet

February 09, 2018

Posted By: Scotty Spielman

The advertising world has changed dramatically in the recent years and Google AdWords is one of the digital marketing options that is fueling this change. Google commands 77 percent of search engine traffic, followed by Bing—which gets only 7 percent of search engine traffic. That’s why spending your advertising dollars on Google AdWords is a... Read More

Not a director? No problem! Videos made easy

February 04, 2018

Posted By: Scotty Spielman

In the days of decreasing organic reach, video might be your ace in the hole. Videos tend to get more engagement and will therefore make it into more of your customers’ newsfeeds than other, more static content. That’s increasingly important after the so-called ‘Facebook Zero’ announcement, in which the social media giant explained that content... Read More

Social media predictions for 2018

January 03, 2018

Posted By: Scotty Spielman

The New Year will bring challenges to business owners, and the continued digital marketing revolution will be there to help—or hurt. Just like last year, we expect plenty of changes to impact your business’ social media channels. Here are some of the top trends we’re predicting: Shrinkage. You probably noticed last year that the number... Read More

Facebook to take some of the guesswork out of ad campaigns

November 04, 2017

Posted By: Scotty Spielman

Have you ever had two great ideas for a marketing campaign, and wondered which would work better? Soon, you may not have to. Facebook announced this week that it would soon allow brands to try “split testing,” which will essentially allow you to try two different versions of the same campaign at the same time.... Read More

5 tips for mobile web sites

September 03, 2017

Posted By: Scotty Spielman

By now, you know the statistics favor businesses with mobile friendly websites. More than 80 percent of consumers have a smart phone and they use it as their primary access to the Internet—particularly when they are out searching for a business or service. You know your website has to be mobile-friendly, but how hard is... Read More

Facebook fights fake news–and what that means for you

August 31, 2017

Posted By: Scotty Spielman

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More