Search Engine Optimization

5 Benefits of SEO for Small Business

No matter what type of small business you own, chances are you can benefit from Search Engine Optimization (SEO). While competition may be fierce, SEO can give you a much-needed edge. Whether you rely on an SEO provider, like PISTn or handle the process yourself, you can experience an increase in customers, higher profits, and... Read More

Why All Websites are Not Created Equal

Why All Websites are Not Created Equal Professional website design offers you a range of conveniences and features that you simply can’t get from every provider. If you’re a business owner, you shouldn’t try to build your own business website. Even some “professional” website creators may not have the specialty knowledge of your industry. It... Read More

How to Optimize Your Business For Voice Searches

Optimize Your Business For Voice Searches “Hey Google….” How many times have you started a Google search that way? If you’re like the majority of Americans, the answer to that question is “more and more often.” Increasingly, U.S. consumers are turning to voice searches to find the services, products or answer to the questions they... Read More

How Are People Finding Your Business?

Your Website is the Portal Whether you run an automotive business, locksmith, landscaping, or other professional services, you need people to find your business. Your website is the portal. When your phone rings or your email dings, it’s likely that the customer on the other end has found your business through your website. At least,... Read More

Why SEO Is More Important Than Ever Since the Pandemic

Why SEO Is More Important Than Ever Since the Pandemic While most business owners know that Search Engine Optimization (SEO) is important, since 2020 it has become more crucial to your success than ever. When the pandemic began, there was a seismic shift on the Internet when it comes to buying. Consumer priorities changed overnight,... Read More

Take Control of Your Business Listings

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

Why Reputation Management Matters for Small Businesses

Why Reputation Management Matters for Small Businesses Traditionally, small businesses only needed to establish a good local reputation to succeed. Maintaining a reputation typically involves attracting locals and developing good relationships with them. Then, people would patronize a shop based on the recommendations of friends and neighbors. Nowadays, those endorsements are widely made online. All... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

How important is ‘drive-by’ web traffic?

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

Local searches matter! How to improve your odds

Improving your Search Engine Optimization ranking is difficult enough, but when you factor in the local angle, it becomes even more challenging. That’s the goal you’re striving for: to have your business appear to customers in your neighborhood that are looking for your services. Fortunately, Google has made it somewhat easier and there are actions... Read More

Search Engine Optimization trends for 2019

When it comes to Search Engine Optimization (SEO) trends in 2019, think fast and mobile. Search engine algorithms tend to adapt to changes in the online marketplace and, more and more, that means more people moving toward mobile devices and faster networks. Here are a few SEO trends to expect this year: Mobile-first indexing. Google... Read More

How to help your business show up in Google’s Local Pack

In the vast world of cyberspace, there’s nothing more important to a business than keeping it local. When you advertise on any digital medium, you’re looking for customers near you. That also holds true when customers are searching for you—you want your business to be visible when customers are searching for your services. To do... Read More

Are Google searches rigged?

Are Google search results rigged against you? The obvious answer to this question is ‘no,’ but many people are still asking it after President Donald Trump’s latest unsubstantiated claim. For those that missed it, the president recently called Google’s search results “rigged,” in a tweet, claiming that searches of “Trump news” only showed reporting by... Read More

Google speed update: is your site fast enough?

We have long talked about how important it is to have a mobile-friendly web site for your business. Consumers are more and more embracing mobile technology. Now more than 80 percent of consumers own a smart phone and the majority of them use it to search for goods and services they need. This summer, not... Read More

SEO hits and myths

If you’re relying on Search Engine Optimization (SEO) to draw customers to your business web site, chances are you’re using outdated information. The SEO world is constantly changing, for one thing, and it’s difficult for even experts in the field to keep up with it. Also, if you’re continuing to avoid putting money into your... Read More

2017: a year in change

When it comes to social media, 2017 was a year of change. Even if your business only dabbles in a few of the social media platforms available for businesses, it’s probably that you saw some changes throughout the year—both good and bad. Here’s a breakdown of what happened in social media during a year that... Read More

5 key SEO facts

Search Engine Optimization is the art of getting your business noticed without paying for it. Online marketers will always talk about the importance of Search Engine Optimization. We’ve written plenty of blogs about it, too, and even provide service to increase your rankings. But what exactly is it? Think of SEO like an organic phone book where algorithms... Read More

Search Engine Ranking mistakes to avoid

Avoid these mistakes, and make sure your customers can find you. Since 85 percent of consumers now use the web to find the businesses they’re looking for, you may be tempted to rely on your search engine rankings to attract the notice of new customers. That’s not a good idea. Search Engine Optimization (SEO) is... Read More

How to climb the Search Engine ladder

The problem with relying on search engines to attract customers is that everybody else does the same thing. Every day, the internet grows a little bigger and more crowded, with businesses just like yours trying to compete for the same dollar. If you want someone to find your business through an Internet search, you have... Read More

How to stay current with Search Engine Optimization changes

The internet isn’t getting any smaller or less crowded, and it’s easy to get lost in the crowd of web surfers and business sites. Whether you choose to advertise on social media sites like Twitter, Facebook and some of the newer ones—and you will probably need to, eventually—you still want people who have no interest... Read More