Facebook upgrades allows more control over ad placement

May 01, 2019

Posted By: Scotty Spielman

Everyone has seen an example of bad ad placement. Whether it’s an advertisement for a funeral home adjacent to one for a fast food restaurant, a cruise ship/swimming lesson combo or something more risqué, it shows that you can’t always control every aspect of your business advertisements. Business owners double and triple check their advertising... Read More

How to master integrated marketing

August 03, 2017

Posted By: Scotty Spielman

You have to be able to navigate several channels if you want to market your business efficiently in the digital world. Traditional advertising, social media, direct mail, email, texts or video blogs—no one vehicle is enough for today’s busy consumer. Besides that, your consumer base is as diverse as it has ever been, perhaps more,... Read More

Digital marketing trend for 2017: Permission Marketing

January 07, 2017

Posted By: Scotty Spielman

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

How to set a marketing budget for 2017

January 03, 2017

Posted By: Scotty Spielman

Setting a marketing budget can be a challenge for any type of business, large or small. It can be even more difficult when you are operating a small business, because you often have to make these decisions on your own, without a team of experts to advise you or back you up. As we look forward to... Read More