Google My Business

Reminder: Update Your Holiday Business Hours Online

Quick Reminder! With the holidays approaching it is a good time to take a moment and post any changes to your normal business hours on your website and local listings (Google, Yelp, etc.). Updating your website and your Google Business Listing is a simple yet impactful way to communicate your holiday schedule with your clientele.... Read More

Why Reputation Marketing Matters So Much to Local Businesses

Reputation marketing is all about a company choosing how they want to be seen and taking steps to build that perception. You have a reputation. Your family, friends, neighbors, and even Facebook all have a perception of who you are. People may see you as empathetic, hard-working, or  perhaps business-savvy. The same is true for... Read More

Take Control of Your Business Listings

WHAT IS BUSINESS LISTING MANAGEMENT? Business Listing Management means taking control of the facts about your business across 150+ digital services globally.  Properly done, Business Listing Managment ensures consumers find accurate information about your business — no matter where they search. So, your business appears to customers in your neighborhood that are looking for your... Read More

Is Your Business the Best?

Is Your Business the Best? You can be the very best in your industry; use the highest quality products and provide exceptional customer service to every client, but does all of that matter at all if your Google Reviews don’t show it? There is a saying in Digital Marketing that Google is King (and Facebook... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

Responding to Reviews 101

RESPONDING TO REVIEWS 101 No matter what industry you’re in, online reviews can directly impact your business. Positive customer reviews can amplify your marketing efforts; but all of the marketing dollars in the world may not be enough to overcome a negative online presence. The only space on the internet where you can maintain 100%... Read More

Refresher course: Get noticed through Google My Business

Google My Business is one of the most useful online tools a small business can access. It puts your name and business name in front of customers who are looking for you nearby—and it also places you on the map when people do searches for other businesses close to your location. These local search results... Read More

How important is ‘drive-by’ web traffic?

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

Ways to drive more traffic to your business with Google My Business

We recently talked about the new Welcome Offer feature offered by Google My Business as a way to increase engagement and earn new customers. That is just one way the search engine giant is strengthening its business services. Google My Business is also rolling out additional features that will help drive customers to your web... Read More

Google My Business rolls out the ‘Welcome’ mat

The latest upgrade to Google My Business can help you attract and keep new customers with just a couple clicks. Google unveiled an easy new ‘welcome offer’ feature that allows you to provide special incentives for customers who click “Follow” on Google maps, when they find your business. The option is available through the Google... Read More