Google Adwords

Should You Hire a Pro to Manage Your Google Ads?

Are you wondering whether you should hire a pro to manager your Google Ads or go it alone? Google Ads are part of an effective comprehensive digital marketing plan for businesses in many industries. Google Ads capture the attention of potential customers who are actively searching for your services and products. Deciding whether or not... Read More

How to Set a Marketing Budget for 2023

Setting a marketing budget can be a challenge for any type of business, large or small. It can be even more difficult when you are operating a small business, because you often have to make these decisions on your own, without a team of experts to advise you or back you up. As we look forward to... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

How important is ‘drive-by’ web traffic?

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

Ways to drive more traffic to your business with Google My Business

We recently talked about the new Welcome Offer feature offered by Google My Business as a way to increase engagement and earn new customers. That is just one way the search engine giant is strengthening its business services. Google My Business is also rolling out additional features that will help drive customers to your web... Read More

Google My Business rolls out the ‘Welcome’ mat

The latest upgrade to Google My Business can help you attract and keep new customers with just a couple clicks. Google unveiled an easy new ‘welcome offer’ feature that allows you to provide special incentives for customers who click “Follow” on Google maps, when they find your business. The option is available through the Google... Read More

Local searches matter! How to improve your odds

Improving your Search Engine Optimization ranking is difficult enough, but when you factor in the local angle, it becomes even more challenging. That’s the goal you’re striving for: to have your business appear to customers in your neighborhood that are looking for your services. Fortunately, Google has made it somewhat easier and there are actions... Read More

Google now lets businesses ‘keep it short!’

Anyone who has tried to have a text conversation with a teenager knows how dated full words and complete sentences are. It’s possible that Google is following this trend. Google now allows verified businesses to create a short url or custom name that will allow customers to find them faster. Now, once you create and... Read More

How to help your business show up in Google’s Local Pack

In the vast world of cyberspace, there’s nothing more important to a business than keeping it local. When you advertise on any digital medium, you’re looking for customers near you. That also holds true when customers are searching for you—you want your business to be visible when customers are searching for your services. To do... Read More

The benefits of Google My Business App

Whether or not you advertise your business, you still recognize how important Google is to attracting new customers. According to the search engine’s own statistics, one in three consumers who use its search feature is searching with local intent. That is, they have something in mind and they want to find it nearby, whether it’s... Read More

It’s beginning to look a lot like…Christmas?

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

Stop searching: Google Adwords is your best bet

The advertising world has changed dramatically in the recent years and Google AdWords is one of the digital marketing options that is fueling this change. Google commands 77 percent of search engine traffic, followed by Bing—which gets only 7 percent of search engine traffic. That’s why spending your advertising dollars on Google AdWords is a... Read More