How important is ‘drive-by’ web traffic?

October 01, 2019

Posted By: Scotty Spielman

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

Ways to drive more traffic to your business with Google My Business

September 13, 2019

Posted By: Scotty Spielman

We recently talked about the new Welcome Offer feature offered by Google My Business as a way to increase engagement and earn new customers. That is just one way the search engine giant is strengthening its business services. Google My Business is also rolling out additional features that will help drive customers to your web... Read More

Local searches matter! How to improve your odds

July 31, 2019

Posted By: Scotty Spielman

Improving your Search Engine Optimization ranking is difficult enough, but when you factor in the local angle, it becomes even more challenging. That’s the goal you’re striving for: to have your business appear to customers in your neighborhood that are looking for your services. Fortunately, Google has made it somewhat easier and there are actions... Read More

How to help your business show up in Google’s Local Pack

December 11, 2018

Posted By: Scotty Spielman

In the vast world of cyberspace, there’s nothing more important to a business than keeping it local. When you advertise on any digital medium, you’re looking for customers near you. That also holds true when customers are searching for you—you want your business to be visible when customers are searching for your services. To do... Read More

It’s beginning to look a lot like…Christmas?

June 07, 2018

Posted By: Scotty Spielman

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

Stop searching: Google Adwords is your best bet

February 09, 2018

Posted By: Scotty Spielman

The advertising world has changed dramatically in the recent years and Google AdWords is one of the digital marketing options that is fueling this change. Google commands 77 percent of search engine traffic, followed by Bing—which gets only 7 percent of search engine traffic. That’s why spending your advertising dollars on Google AdWords is a... Read More