Facebook fights fake news–and what that means for you

August 31, 2017

Posted By: Scotty Spielman

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

Use your social media feeds to improve customer service

August 02, 2017

Posted By: Scotty Spielman

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

Where to find photos for your social media posts

June 28, 2017

Posted By: Scotty Spielman

Good graphics will increase your engagement, no matter what platform they’re viewed on. It’s no secret that posts with graphics tend to get more attention than text-only messages. In fact, according to bufferapp.com, photographic posts get 39 percent more attention than text-only or even video posts. There are a number of reasons for this, and... Read More

Should you give up your Facebook business page?

March 02, 2017

Posted By: Scotty Spielman

You may have noticed that the organic reach of your Facebook business page is dwindling. It may seem like no matter how creative, graphic or entertaining your content is, the vast majority of your customers do not or will not see it. Well, you’re right. The Facebook newsfeed algorithm is constantly changing and, it seems,... Read More

6 ways to persuade customers through social media

February 25, 2017

Posted By: Scotty Spielman

Your business’ social media pages are perfect places for you to persuade customers to visit your shop, use your services or buy your goods. It’s more of a soft sell that other forms of marketing, like direct advertising or cold-calling; you’re trying to foster a relationship to build up trust to bring customers into the... Read More

Five ways to improve sales with social media

December 03, 2016

Posted By: Scotty Spielman

It’s difficult to walk the fine line between advertising and social media. On one hand, you want your business pages to be fresh and fun, but on the other hand you still want them to reflect your business and, ultimately, bring customers to your doors. With the right approach, you can use your social media channels... Read More

Facebook plans an even deeper ‘Canvas’

November 02, 2016

Posted By: Scotty Spielman

Facebook’s most visual form of advertisement is about to get even easier to create. The social media giant announced recently that changes are coming to its canvas ad format that will make it easier for marketers to take advantage of the new concept and tell a more compelling story about their brand. Launched in February of... Read More