Facebook Advertising

Are Facebook Ads Still Relevant to Small Businesses?

Maximizing a small business advertising budget is always challenging task. With new platforms trending on a regular basis, should organizations stick with familiar sites such as Facebook or try exciting upstarts? That largely depends on whether Facebook ads are still relevant to small businesses. Are Facebook Ads Right for Your Business? Studies show that potential... Read More

How to Set a Marketing Budget for 2023

Setting a marketing budget can be a challenge for any type of business, large or small. It can be even more difficult when you are operating a small business, because you often have to make these decisions on your own, without a team of experts to advise you or back you up. As we look forward to... Read More

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page

The Importance of Establishing a Personal-but-Professional Voice on Your Facebook Business Page Facebook marketing provides businesses with the opportunity to reach a wide audience in a variety of ad formats. It also offers interactive engagement in a format that consumers are already used to using. However, some Facebook business pages fail to reach their full... Read More

4 Reasons to Use Memes in Your Digital Marketing

4 Reasons to Use Memes in Your Digital Marketing Memes have become ubiquitous in digital marketing campaigns. No matter where you go—your email inbox, social media sites, and even online forums—memes are always present. And for good reason. Memes are readily available and are a quick way to evoke a reaction from the audience. What... Read More

Are You Hitting All of the Basics?

One of the most important things to understand about digital marketing is that there is no single technique that will allow you to accomplish your goals. More often than not, it’ll be a combination of all sorts of options – all working together to create something far more powerful than any one of them could... Read More

Facebook Ads vs. Google Ads – Which is Right For Your Business?

Paid Social vs Paid Search Our clients often ask us whether they should be using Facebook Ads or Google Ads to promote their businesses. They want to know which is more effective? We say that whenever you’re given a choice between two things, the answer is, of course: Both! Like cake and ice cream, Google... Read More

Facebook rolls out new brand safety standards

After years of criticism about the types and amount of content allowed—particularly in the political arena—Facebook has taken steps to once again enhance the environment on its platform. Facebook introduced new brand safety controls for advertisers designed to create a “safe environment for users and advertisers” alike. The updates were announced at the end of... Read More

Four social media trends for 2020

It’s hard to believe another year is coming to its end. As we look back on this past year, it’s fun to look ahead and try to predict some social trends we expect to see in the coming here. Here are four: Influencer marketing is here to stay. Perhaps the ‘pay to play’ philosophy social... Read More

Six tips to get your business ready for the holidays

The holiday season is already breathing down our collective necks. If you haven’t already come up with a marketing plan (or plans) to capitalize on the busy season, there’s still time—but you should act quickly. Here are some simple ideas that you can use to let your holiday spirit flow: Create a gift guide. With... Read More

How to schedule Facebook posts for your business page

If you’ve tried to schedule a post for your Facebook business page lately, you’ve noticed that the process has changed. For a while, it was unclear how–or if–you were still able to do it, or if scheduling posts had become part of Facebook’s ‘pay-to-play’ policy–that is, a feature that was once free but you now... Read More

Three types of social media posts you should stop right away

While Facebook has continually provided more products to make marketing through the social media platform easier, they have simultaneously made it even more difficult to improve the organic reach for businesses. Due to frequent changes in its newsfeed algorithm designed to increase the quality of the content in user feeds, marketers have to constantly refine... Read More

Facebook updates Messenger feature to improve business interactions

Facebook made some changes recently to help businesses and their customers have more valuable interactions. The updates to the business messenger platform are designed to improve the experience for users and businesses alike. “We constantly test and learn on how to improve Messenger,” said Ted Helwick in the announcement from Facebook. “Simply put, we want... Read More

Facebook turns Business Manager to a true ‘Asset’

Facebook has unveiled another change that can help marketers manage their business pages more effectively and efficiently. The Business Asset Group feature will allow businesses to better organize and manage their social media pages. The feature will help business owners distribute the load of social media marketing, which can be a 24/7 operation. “To support... Read More

Benefits of Facebook Groups for your business

If you haven’t started a Facebook group for your business, now may be a good time to start. Facebook groups can help you build a strong community, build up credibility with your customer base and connect with people who want your goods and services. Facebook Groups are more important than ever, given the ongoing decline... Read More

Facebook upgrades video creation features

Facebook is building on the Video Creation Kit introduced last year to make creating videos even easier for business owners and marketers. New features released in June provide additional ways to customize and automate projects through the video Creation Kit, turning you into a videographer with a few simple clicks or taps. Here’s what the... Read More

Facebook tweaks Pages algorithm — again

Facebook is once again trying to think for you. Shortly after announcing a tweak to its newsfeed algorithm, the social media giant has announced another change, this one designed to prioritize the Pages and Groups that users see in their feeds. “We know that friends are not the only reason people come to Facebook,” said... Read More

Who’s behind the curtain? Facebook tweaks Pages info

It can be difficult to tell what’s real and what’s doctored nowadays. When you discuss anything you read online or see in the news, most likely, the response you’ll get is: Well, look at the source. When even the source is difficult to determine, it’s hard to put your trust in any news agency—or any... Read More

Facebook upgrades allows more control over ad placement

Everyone has seen an example of bad ad placement. Whether it’s an advertisement for a funeral home adjacent to one for a fast food restaurant, a cruise ship/swimming lesson combo or something more risqué, it shows that you can’t always control every aspect of your business advertisements. Business owners double and triple check their advertising... Read More

Are you using the right platform?

With so many different social media platforms to choose from, it’s difficult to know the right one for your business. A study released by the Pew Research Center, this year can help you find your way. The study looked at social media use across all demographics–from age and ethnicity to income–to determine which platform was... Read More

Facebook helps provide Inspiration

It can be difficult to come up with great creative content for your Facebook advertising. Just because you own or operate a business, doesn’t mean you are a marketer or advertising guru. Fortunately, Facebook has tools to help get you started or show you how to improve. With its new Inspiration section, you can find... Read More