Three types of social media posts you should stop right away

October 03, 2019

Posted By: Scotty Spielman

While Facebook has continually provided more products to make marketing through the social media platform easier, they have simultaneously made it even more difficult to improve the organic reach for businesses. Due to frequent changes in its newsfeed algorithm designed to increase the quality of the content in user feeds, marketers have to constantly refine... Read More

Facebook updates Messenger feature to improve business interactions

September 04, 2019

Posted By: Scotty Spielman

Facebook made some changes recently to help businesses and their customers have more valuable interactions. The updates to the business messenger platform are designed to improve the experience for users and businesses alike. “We constantly test and learn on how to improve Messenger,” said Ted Helwick in the announcement from Facebook. “Simply put, we want... Read More

Facebook turns Business Manager to a true ‘Asset’

August 02, 2019

Posted By: Scotty Spielman

Facebook has unveiled another change that can help marketers manage their business pages more effectively and efficiently. The Business Asset Group feature will allow businesses to better organize and manage their social media pages. The feature will help business owners distribute the load of social media marketing, which can be a 24/7 operation. “To support... Read More

Facebook upgrades allows more control over ad placement

May 01, 2019

Posted By: Scotty Spielman

Everyone has seen an example of bad ad placement. Whether it’s an advertisement for a funeral home adjacent to one for a fast food restaurant, a cruise ship/swimming lesson combo or something more risqué, it shows that you can’t always control every aspect of your business advertisements. Business owners double and triple check their advertising... Read More

It’s beginning to look a lot like…Christmas?

June 07, 2018

Posted By: Scotty Spielman

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

Facebook pushes for ‘safe, civil’ advertising

May 03, 2018

Posted By: Scotty Spielman

We live in an increasingly divisive world. You can’t turn on the television, open a newspaper or listen to the radio without hearing one group of people yelling at or complaining about another. The Internet, particularly most social media channels, can be a combination of all of the above, bringing news, entertainment, culture and politics into... Read More

Not a director? No problem! Videos made easy

February 04, 2018

Posted By: Scotty Spielman

In the days of decreasing organic reach, video might be your ace in the hole. Videos tend to get more engagement and will therefore make it into more of your customers’ newsfeeds than other, more static content. That’s increasingly important after the so-called ‘Facebook Zero’ announcement, in which the social media giant explained that content... Read More