How important is your email list?

November 05, 2018

Posted By: Scotty Spielman

Recent security issues with Facebook and other social media challenge present a double-edged sword for marketers. On the one hand, news that data had been compromised is a reminder of why it is important for businesses to own their communication platforms—as if dwindling organic reach figures and constantly-changing news feed algorithms weren’t enough. It also... Read More

7 Simple rules of email etiquette

July 29, 2018

Posted By: Scotty Spielman

When you’re asking for your customer’s attention, you have to do it in the right way. That goes with any kind of solicitation and it is particularly true with marketing email. Email can get a bad rap because there’s a tendency to overuse it, but it’s still one of the best ways to get your... Read More

Digital marketing trend for 2017: Permission Marketing

January 07, 2017

Posted By: Scotty Spielman

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

Five email marketing tips

November 01, 2016

Posted By: Scotty Spielman

Email marketing is still one of the best ways to get the word out about your business and to engage your loyal customer base. Your email list should be populated by customers who have given you permission to send them marketing material directly—you should never buy an email list from a vendor—so you already have piqued... Read More

How to find more customers online

May 02, 2016

Posted By: Scotty Spielman

If you have several different social media channels and a website, you already have the means to attract additional customers. That is, after all, the reason for creating them. Unfortunately, having an online presence doesn’t automatically mean you’ll get new customers. You have to put some work into it, and use the tools you have... Read More

Make sure your email is read, not dead

April 01, 2016

Posted By: Scotty Spielman

Email marketing is still one of the best ways for you to communicate with your customers, but you have to make sure you’re doing it the right way. Take a look at some of these real emails and see if you can guess why they’re wrong: Example #1 Subject line: Your press release Hi –... Read More

Email marketing is not dead: tips for 2016

March 25, 2016

Posted By: Scotty Spielman

Do you remember in 2015 when all the marketing experts said email marketing was dead? Neither do we. Although there were some published reports that declared the time of email marketing was ending, that didn’t prove to be the case. In fact, email marketing increased slightly last year, according to some industry experts. About 74 percent of... Read More

Avoid these email marketing mistakes

October 02, 2015

Posted By: Scotty Spielman

Today, personalized marketing is more important than ever. There are so many ways businesses are trying to attract the attention of customers—and so many different ways to do it—that the personal touch will go a long way toward elevating your shop above the rest. Email is a tried and true way for business owners to... Read More