How KFC used humor to respond to a PR crisis–and won the day

March 31, 2018

Posted By: Scotty Spielman

For business owners, there’s nothing worse that running out of the one thing your customers are seeking from you. An oil change shop running out of oil, a tire shop running out of tires (all of them) or a chicken restaurant running out of chicken. That’s exactly what happened recently, when a change in suppliers... Read More

Use your social media feeds to improve customer service

August 02, 2017

Posted By: Scotty Spielman

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

Four ways social media can help your CRM

April 01, 2017

Posted By: Scotty Spielman

Marketing with social media is effective because it can help build or strengthen your connections with existing customers. Used properly, it can enhance your Customer Relationship Management (CRM) results and build a solid, loyal customer base. There are plenty of reasons to improve your CRM, of course. The biggest is the cost factor. According to... Read More

Digital marketing trend for 2017: Permission Marketing

January 07, 2017

Posted By: Scotty Spielman

When it comes to marketing in 2017, one early trend is becoming clear: if you want attention, you’re going to have to earn it. That’s particularly true in the digital world, where more and more people are hanging out and advertisements are increasingly getting ignored. Banner ad click-through rates continue to decline, your organic reach... Read More

4 ways to improve your CRM

November 30, 2016

Posted By: Scotty Spielman

No matter where you are in the business world—just starting, just catching your stride or a long-time veteran—you won’t get any further without loyal customers who trust you. To build up that foundation and to improve on it you need feedback from your customers, old and new. You need a viable Customer Relationship Management (CRM) strategy—or a... Read More

5 customer retention strategies

October 01, 2016

Posted By: Scotty Spielman

Customer retention is an important part of maintaining a healthy business. It’s cheaper to keep customers than to attract new ones, and the longer a customer stays with you, the more likely he or she will be to bring other consumers to your doorstep or your web site. In fact, Harvard Business Review reports that... Read More

How to humanize your brand

September 04, 2016

Posted By: Scotty Spielman

You’ll have more success if you treat your customers like friends, not dollars. It’s not enough to have a lot of friends or followers subscribe to your social media channels. The number may look comforting and you may be able to brag about it, but what you’re really looking for, as a business, is the quality of... Read More

How to build relationships and retain customers

June 27, 2015

Posted By: Scotty Spielman

Attracting customers is only half the battle. Once you win them over, you have to keep them and that isn’t easy. With a little perseverance and some proactive thinking, you can keep your customers by reminding them what brought them through your doors to begin with—superior customer service. Before we get to some tips about... Read More