How to handle a social media crisis

April 03, 2019

Posted By: Scotty Spielman

Into every social media platform, a crisis will fall. It’s inevitable, with human nature the way it is, the relative anonymity of the Internet and the ever-present trolls lurking to pounce on any mistake or perceived sleight. In fact it’s difficult to turn on the television or scroll through someone’s social media feed without hearing... Read More

The best tools for monitoring your social media

February 03, 2019

Posted By: Scotty Spielman

It’s only natural to wonder what people are saying about your business. With so many social media channels and review sites available, chances are, if you’ve interacted with a customer, they have something to say about it. Just like with person-to-person conversations, these will happen whether you’re aware of them or not. Given how quickly... Read More

Facebook is changing ratings to recommendations

September 03, 2018

Posted By: Scotty Spielman

Facebook is changing the way people will review your business page. The social media giant is rolling out a plan to all business pages that would replace the rating system to recommendations in an attempt to generate more authentic information about the quality of business you operate. “Local business pages have always features ratings and... Read More

How KFC used humor to respond to a PR crisis–and won the day

March 31, 2018

Posted By: Scotty Spielman

For business owners, there’s nothing worse that running out of the one thing your customers are seeking from you. An oil change shop running out of oil, a tire shop running out of tires (all of them) or a chicken restaurant running out of chicken. That’s exactly what happened recently, when a change in suppliers... Read More

Facebook fights fake news–and what that means for you

August 31, 2017

Posted By: Scotty Spielman

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

Use your social media feeds to improve customer service

August 02, 2017

Posted By: Scotty Spielman

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

Survey says: local, online reviews are crucial for your business

May 02, 2017

Posted By: Scotty Spielman

According to a recent study by brightlocal.com, online reviews are more important than ever and, when it comes to the origin of those reviews, the closer to your business, the better. Brightlocal has conducted the survey every year since 2010. Last year, they polled more than 1,050 individuals to get insight on how online reviews... Read More

Four ways social media can help your CRM

April 01, 2017

Posted By: Scotty Spielman

Marketing with social media is effective because it can help build or strengthen your connections with existing customers. Used properly, it can enhance your Customer Relationship Management (CRM) results and build a solid, loyal customer base. There are plenty of reasons to improve your CRM, of course. The biggest is the cost factor. According to... Read More