Local searches matter! How to improve your odds

July 31, 2019

Posted By: Scotty Spielman

Improving your Search Engine Optimization ranking is difficult enough, but when you factor in the local angle, it becomes even more challenging. That’s the goal you’re striving for: to have your business appear to customers in your neighborhood that are looking for your services. Fortunately, Google has made it somewhat easier and there are actions... Read More

How to improve your SEO ranking without new content

May 03, 2019

Posted By: Scotty Spielman

Search engine algorithms are always changing, but you don’t have to change your content to increase your Search Engine Optimization ranking for your web sites. There are many things you can do by simply tweaking and organizing the content you already have to increase your ranking and climb up the search engine ladder—and you don’t... Read More

Can you pay to have bad reviews removed?

April 02, 2019

Posted By: Scotty Spielman

Bad reviews are troublesome enough. When scammers or identity thieves get into the act, it can get even worse. We recently had a customer call us after she fielded a call from a company that said her business had a bad review on Google and that he could “get it taken down.” For a fee,... Read More

PISTn featured at national conference

March 31, 2019

Posted By: Scotty Spielman

Kevin Steeland, founder and CEO of PISTn digital marketing, will be a featured speaker at the international Car Wash Show this May in Nashville, TN. The conference, billed as the largest gathering of owners, managers and decision-makers from the car wash, quick lube and detailing segments, will take place from May 13-15. “I’m looking forward... Read More

Facebook launches new ‘Showcase’ service

March 03, 2019

Posted By: Scotty Spielman

Facebook is launching a new video service that can help businesses get in front of new audiences. The new premium video ad program, Facebook Showcase, is now available in many markets across the U.S. “Showcase gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences... Read More

Looking back: Facebook changes in 2018

December 31, 2018

Posted By: Scotty Spielman

Last year was a year of turmoil for Facebook. The social media giant was forced to respond to several critical news stories alleging bias, misinformation campaigns as well as general concerns over user privacy and proprietary data. In the wake of growing customer backlash, Facebook made several changes to its business and advertising policies designed... Read More

Are Google searches rigged?

September 01, 2018

Posted By: Scotty Spielman

Are Google search results rigged against you? The obvious answer to this question is ‘no,’ but many people are still asking it after President Donald Trump’s latest unsubstantiated claim. For those that missed it, the president recently called Google’s search results “rigged,” in a tweet, claiming that searches of “Trump news” only showed reporting by... Read More

Facebook adds Stories Archive feature

July 06, 2018

Posted By: Scotty Spielman

Facebook stories may be around for a while, after all. The feature, launched by Facebook in Ireland in 2017, was designed to compete with Instagram or Snapchat. It essentially allowed users to add photos and videos to a story for their friends to tap through. Like with Instagram or Snapchat, there are different effects you... Read More

Email marketing trends for 2018

July 05, 2018

Posted By: Scotty Spielman

There have been many changes in digital marketing trends through the years, and email marketing is no different. Email marketing is still one of the preferred ways for marketers to get their messages to consumers—it remains the best way to ensure your message gets exactly where you want it to go at the exact time... Read More

Three ways to increase Facebook engagement

June 30, 2018

Posted By: Scotty Spielman

It’s difficult to run a Facebook business page these days—or at least an active one. Organic reach has been dropping steadily for several years, and Facebook is continually altering its algorithm to place more emphasis—and show more users—content from their friends, family and outer circle. That’s understandable, given that it was created to be a... Read More

It’s beginning to look a lot like…Christmas?

June 07, 2018

Posted By: Scotty Spielman

We know what you’re thinking. Please! I’ve barely warmed up! I can’t be thinking about Christmas! True, the year is barely six months old and, while we don’t want to hasten its departure any more than the next full-service marketing firm, it’s time to start thinking about your holiday marketing campaign—or, at the very least,... Read More

Top blog sharing tools

March 03, 2018

Posted By: Scotty Spielman

A blog is still a great way to spread the word about your business, share your knowledge with a potential customer base and provide evergreen content for your social media channels. There are several apps out there that will help you share your blogs in different ways, allowing you to reach new people and expand... Read More

Social media predictions for 2018

January 03, 2018

Posted By: Scotty Spielman

The New Year will bring challenges to business owners, and the continued digital marketing revolution will be there to help—or hurt. Just like last year, we expect plenty of changes to impact your business’ social media channels. Here are some of the top trends we’re predicting: Shrinkage. You probably noticed last year that the number... Read More

Facebook to take some of the guesswork out of ad campaigns

November 04, 2017

Posted By: Scotty Spielman

Have you ever had two great ideas for a marketing campaign, and wondered which would work better? Soon, you may not have to. Facebook announced this week that it would soon allow brands to try “split testing,” which will essentially allow you to try two different versions of the same campaign at the same time.... Read More