Social media predictions for 2018

January 03, 2018

Posted By: Scotty Spielman

The New Year will bring challenges to business owners, and the continued digital marketing revolution will be there to help—or hurt. Just like last year, we expect plenty of changes to impact your business’ social media channels. Here are some of the top trends we’re predicting: Shrinkage. You probably noticed last year that the number... Read More

Facebook to take some of the guesswork out of ad campaigns

November 04, 2017

Posted By: Scotty Spielman

Have you ever had two great ideas for a marketing campaign, and wondered which would work better? Soon, you may not have to. Facebook announced this week that it would soon allow brands to try “split testing,” which will essentially allow you to try two different versions of the same campaign at the same time.... Read More

5 tips for mobile web sites

September 03, 2017

Posted By: Scotty Spielman

By now, you know the statistics favor businesses with mobile friendly websites. More than 80 percent of consumers have a smart phone and they use it as their primary access to the Internet—particularly when they are out searching for a business or service. You know your website has to be mobile-friendly, but how hard is... Read More

Facebook fights fake news–and what that means for you

August 31, 2017

Posted By: Scotty Spielman

Facebook is taking steps to combat the spread of fake news and to create a more-informed user base In a blog post this week, the social media giant announced that it would no longer allow pages that repeatedly share fake news stories to advertise. “We’ve found instances of Pages using Facebook ads to build their... Read More

How to master integrated marketing

August 03, 2017

Posted By: Scotty Spielman

You have to be able to navigate several channels if you want to market your business efficiently in the digital world. Traditional advertising, social media, direct mail, email, texts or video blogs—no one vehicle is enough for today’s busy consumer. Besides that, your consumer base is as diverse as it has ever been, perhaps more,... Read More

Use your social media feeds to improve customer service

August 02, 2017

Posted By: Scotty Spielman

Your social media channels are not just another way to reach out to new customers and engage with the ones you have. They’re also very effective at dealing customer complaints and improving customer service. More than 42 percent of mobile patrons use social media to direct their anger or general dissatisfaction at businesses—or to ask... Read More

What Facebook’s latest change means for you

July 03, 2017

Posted By: Scotty Spielman

Facebook announced a change to its news feed algorithm today that will force marketers to keep on their toes if they want to their content seen. In order to reduce the number of low-quality links Facebook users see in their news feeds, the algorithm will allow Facebook to show more stories that users will find... Read More