How important is your email subject line?
Posted By: Scotty Spielman
Your email marketing is still the best way to reach your customers because it’s the only platform that allows you to control your content and make sure all of your customers receive it. But if your subject line isn’t creative or engaging, your content will sit in an inbox, unread, or simply get deleted. Consider... Read More
How to handle a social media crisis
Posted By: Scotty Spielman
Into every social media platform, a crisis will fall. It’s inevitable, with human nature the way it is, the relative anonymity of the Internet and the ever-present trolls lurking to pounce on any mistake or perceived sleight. In fact it’s difficult to turn on the television or scroll through someone’s social media feed without hearing... Read More
Can you pay to have bad reviews removed?
Posted By: Scotty Spielman
Bad reviews are troublesome enough. When scammers or identity thieves get into the act, it can get even worse. We recently had a customer call us after she fielded a call from a company that said her business had a bad review on Google and that he could “get it taken down.” For a fee,... Read More