Looking back: Facebook changes in 2018
Posted By: Scotty Spielman
Last year was a year of turmoil for Facebook. The social media giant was forced to respond to several critical news stories alleging bias, misinformation campaigns as well as general concerns over user privacy and proprietary data. In the wake of growing customer backlash, Facebook made several changes to its business and advertising policies designed... Read More
Are you using the right platform?
Posted By: Scotty Spielman
With so many different social media platforms to choose from, it’s difficult to know the right one for your business. A study released by the Pew Research Center, this year can help you find your way. The study looked at social media use across all demographics–from age and ethnicity to income–to determine which platform was... Read More
How to help your business show up in Google’s Local Pack
Posted By: Scotty Spielman
In the vast world of cyberspace, there’s nothing more important to a business than keeping it local. When you advertise on any digital medium, you’re looking for customers near you. That also holds true when customers are searching for you—you want your business to be visible when customers are searching for your services. To do... Read More
Posted By: Scotty Spielman
As the digital age picks up speed, so has the expectations of your customers. Most people expect fast communications and nearly instant service, whether they’re asking a question or voicing a complaint and it’s up to you to provide it to them. More and more often, that means some form of messenger. As many as... Read More
Facebook helps provide Inspiration
Posted By: Scotty Spielman
It can be difficult to come up with great creative content for your Facebook advertising. Just because you own or operate a business, doesn’t mean you are a marketer or advertising guru. Fortunately, Facebook has tools to help get you started or show you how to improve. With its new Inspiration section, you can find... Read More