Facebook rolls out new brand safety standards

December 08, 2019

Posted By: Scotty Spielman

After years of criticism about the types and amount of content allowed—particularly in the political arena—Facebook has taken steps to once again enhance the environment on its platform. Facebook introduced new brand safety controls for advertisers designed to create a “safe environment for users and advertisers” alike. The updates were announced at the end of... Read More

How to optimize your business for voice searches

October 08, 2019

Posted By: Scotty Spielman

“OK Google….” How many times have you started a Google search that way? If you’re like the majority of Americans, the answer to that question is “more and more often.” Increasingly, U.S. consumers are turning to voice searches to find the services, products or answer to the questions they have. If your business is not... Read More

Three types of social media posts you should stop right away

October 03, 2019

Posted By: Scotty Spielman

While Facebook has continually provided more products to make marketing through the social media platform easier, they have simultaneously made it even more difficult to improve the organic reach for businesses. Due to frequent changes in its newsfeed algorithm designed to increase the quality of the content in user feeds, marketers have to constantly refine... Read More

How important is ‘drive-by’ web traffic?

October 01, 2019

Posted By: Scotty Spielman

By now, you’ve established your business on the world wide web through a website, various social media channels and through search engine optimization. What’s the best way to turn all that digital space into new customers? Pay attention, according to Kevin Steeland, CEO of PISTn Marketing. “To me, one of the number one things that... Read More

Ways to drive more traffic to your business with Google My Business

September 13, 2019

Posted By: Scotty Spielman

We recently talked about the new Welcome Offer feature offered by Google My Business as a way to increase engagement and earn new customers. That is just one way the search engine giant is strengthening its business services. Google My Business is also rolling out additional features that will help drive customers to your web... Read More

Facebook updates Messenger feature to improve business interactions

September 04, 2019

Posted By: Scotty Spielman

Facebook made some changes recently to help businesses and their customers have more valuable interactions. The updates to the business messenger platform are designed to improve the experience for users and businesses alike. “We constantly test and learn on how to improve Messenger,” said Ted Helwick in the announcement from Facebook. “Simply put, we want... Read More

Facebook turns Business Manager to a true ‘Asset’

August 02, 2019

Posted By: Scotty Spielman

Facebook has unveiled another change that can help marketers manage their business pages more effectively and efficiently. The Business Asset Group feature will allow businesses to better organize and manage their social media pages. The feature will help business owners distribute the load of social media marketing, which can be a 24/7 operation. “To support... Read More

Local searches matter! How to improve your odds

July 31, 2019

Posted By: Scotty Spielman

Improving your Search Engine Optimization ranking is difficult enough, but when you factor in the local angle, it becomes even more challenging. That’s the goal you’re striving for: to have your business appear to customers in your neighborhood that are looking for your services. Fortunately, Google has made it somewhat easier and there are actions... Read More

How to improve your SEO ranking without new content

May 03, 2019

Posted By: Scotty Spielman

Search engine algorithms are always changing, but you don’t have to change your content to increase your Search Engine Optimization ranking for your web sites. There are many things you can do by simply tweaking and organizing the content you already have to increase your ranking and climb up the search engine ladder—and you don’t... Read More